With the growth of online shopping, the need for product photography continues to rise. It helps customers receive multiple views before proceeding to purchase. With some images of a product, a customer can ease their decision-making and have peace of mind in shopping for the perfect product that suits their needs.
A seller of a product is required to invest in ideal product photography services to enhance a store’s appeal with high-quality product photography and instill trust in customers. This guide will let you discover all about the product photography services or the product photographers so that you can hire the right service to display your products online that can attract customers and induce them to buy at once.
What is Product Photography?
Product photography is all about images of a product for sale. It is the art of taking photos of a product for commercial purposes, especially for marketing. For this, a photographer should have expertise in how to style a product, set up lights, and more. It is often difficult for a new or small business to upgrade its brand online among a wide crowd. Having a reliable product photographer is a boon for that business to make its brand stand out in a short time without breaking the bank.
Must-Have Tools for Product Photography
Excellent e-commerce photography in an online store can make a difference in making a bulk sale quickly. Here are a few essential and high-quality photography equipment that a professional photographer must use to create professional-grade product photos that drive results:
Camera
Having the right camera is crucial for quality product images. The use of high-end DSLRs like Canon delivers stunning results. However, most small businesses don’t need this level of kit for their product photography. Using a smartphone is just enough to achieve great results.
For ideal product photography, your photographer will start with a camera and assess the results to deliver stunning photos. Remember, the camera, especially DSLR, is a great puzzle. Great product photography depends on thoughtful lighting, styling, post-processing decisions, and more.
Tripod
A tripod is a three-legged stand that supports a camera. It is essential to achieve consistent framing and composition during a sequence of product photography shots. Tripods are useful when shooting with slow shutter speeds that take place often when using small apertures that create a greater depth of field. They’re easy to use: set up on a stable surface, attach your camera, and position the legs and head to try different heights and angles.
Lenses
The choice of lenses will significantly impact the quality of your product images. Experts in product photography services know which lens to use for the size of your products and the setting in which you’ll be photographing.
Lenses are an important investment and keep things as versatile as possible. A standard zoom lens allows you to shoot close-up shots of both larger products and smaller details. Experiment with different focal lengths to find what works for your products. Choose a lens that clearly and attractively showcases your product’s key features.
Lightbox
Lightboxes are highly suitable for product photographs since they can create even illumination and minimize shadows, giving a professional look to the photographs. They are ideal for small to medium products.
Using a lightbox is easy; your photographer will put your product inside on a white background. If the lightbox comes with built-in lights, your photographer will turn them on and adjust the settings to ensure even illumination. However, achieving optimal lighting requires experience and skill, as the photographer must fine-tune the lights to create the best possible results.
Types of Product Photography
Product photography is a unique type of object photography. It has many types, among which we have discussed a few:
- White Background
You can see white background product photos on e-commerce marketplaces like Amazon, eBay, and AliExpress. They display multiple images on white background shots. Some businesses, like superfood self-care and wellness brands, show white background product photos on their product collection pages. This is because, first, it helps maintain continuity and an absence of background distractions for the shopper, and second, it makes clarity and differentiation better.
- Contextual
Contextual shots feature products in use. These kinds of images are ideal for showing shoppers how to use the products in their own lives and also give them a sense of scale. People can imagine themselves using the product when they view these kinds of photos. For example, there is a bar stool, so shoppers get an idea of what they could look like in their own home.
- Lifestyle Shots
There is a wide difference between contextual and lifestyle photos. One major difference is that lifestyle photography shows how people enjoy one another’s company over a beverage and meal. Such images depict an experience for a shopper who is going to purchase the beverage too.
The lifestyle product photo features an experience and a good time for people with that product. This is an experience that convinces others to look forward to buying that product.
- Scale Shots
Scale shots are product photos that give a frame of reference so that people can imagine the size of the products. In such shots, product specs and dimensions are very detailed. There are times when shoppers would like to see an image so they know how big or small it is compared to everyday objects.
For example, there is a teacup with its plate, and one is holding it for you to get an idea of how small or big that object is.
- Detailed Shots
Detailed product shots ease noticing small elements or details that are part of a product but are not visible easily. You often see detailed photos of clothes, footwear, and accessories for better judgment when shopping.
Conclusion
The role of product photography is to help shoppers understand a product and proceed to purchase that with an informed decision and confidence. Excellent product photography is just like photography for social media which pulls a crowd of potential customers and induces them to buy with peace of mind. Get in touch with B K Watson Photographie Service and take your business to the next level with product photography that exceeds your expectations!
